Top promotional product gift and giveaway ideas.
We’re all looking for the next shiny and new marketing strategy to set ourselves apart from the rest. Living in this digital day and age, we tend to forget about the impacts of the tangible items sitting right in front of us. Take a look around; see any branded products or apparel?
I have a logo branded stress ball, YETI mug, and an embroidered jacket at my desk. Luckily, I’m not the only one- 8 in 10 consumers have 1 to 10 promotional products, states Design Hill. I can recall all of these businesses but I don’t ever recall buying these items because I received them all as a gift or giveaway!
I wish I could say businesses provide giveaway gifts because it makes them feel all warm and fuzzy inside, but in reality businesses are investing in promotional gifts as a profitable marketing strategy. If you’re interested in increasing ROI, strengthening client relationships, and acquiring new clients, logo branded promotional products and custom apparel gifts are for you. Let’s un-wrap the further benefits of promotional gifts and giveaways to see which top products will be a perfect for your audience.
Oh my, check out your ROI
They may seem like a minuscule advertisement, but they actually have a massive return- promotional products draw as many as 500% more referrals from satisfied customers than an appeal letter alone, says Sage. Promotional items clearly are a marketing effort with a high ROI and can actually increase the effectiveness of other marketing efforts up to 44%. Giving your clients logo branded gifts will not only bring in more business, but it will help your ongoing marketing efforts stand out.
Build brand awareness
Your business will continue to stand out as your logo branded products receive repeat exposure. People keep promotional products for an average of 8 months, some products even longer, says Forbes– meaning your enhancing audience outreach as people wear or use your gift. 8 months is also a larger amount of exposure than a PPC (pay per click) or social ad.
Memory of advertisements may fade, but the advertised business remains. Sage says, 89% of consumers can recall the advertiser of a promotional product they’d received in the last two years. Your brand awareness can spread rapidly through promo products, but at what cost?
Less time on your dime
Design Hill says, promotional products are seen as low-cost but one of the most effective marketing methods for business promotion. You’re spending less and saving time – all you have to do is call or click to place an order. Custom apparel and promotional product companies do the rest of the work for you, like Your Official Gear.
Digital campaigns can be effective but aren’t always what your audience is looking for – 48% of consumers would like to receive promotion products more often, Sage states. Well, let’s give the people what they want!
Useful unique products
Useful and unique products are what the people want! 77% of consumers say a promotional product’s usefulness is the number-one reason to keep it, says Sage. Depending on your budget and audience, I have listed products that could work for anyone on Santa’s gift list. From custom local gift baskets for loyal clients, to logo branded tumblers for new clients – I have a sleigh full of gifts for you to choose from!
Half of the U.S. consumers who own logoed drinkware use it 2-3 times a week or more.
– Advertising Specialty Institute (ASI)